How Selling More to Older Consumers Can Help Your SW Florida Business

Why Everyone Should Know Your Name

  
Solving The Puzzle

If buyers don't think of you first when they need your product or service, you may never get a chance to make the sale.

That's why you need to advertise--and do more, not less, of it when the economy is sour.

Their Golden Years...Your Golden Opportunity 
Older consumers dominate our marketplace in SW Florida. Even companies that don't think of themselves as senior oriented can profit by improving their appeal to the elderly, their families and others who help them. But how do you reach them?
  • Say goodbye to high rates and wasted circulation.
  • A targeted audience of buyers.
  • Reach them while they're shopping.
  • Annual publishing schedule gives continuous market presence at a price you can afford.
  • Break through the clutter. Readers who don't skim and toss. Editorial that doesn't compete with your ad.
  • Up to $300 in valuble bonuses!
Our Publications Are Your Solution
  

Visit the Web Site



Geography:
Manatee County FL

Manatee County--
MAN Directory
Sponsored by Manatee Aging Network


Distribution:
32,000 copies.

Published Annually in November

Visit The Web Site



Geography: Sarasota County FL

Sarasota County--SCAN Directory
Sponsored by Sarasota County Aging Network

Distribution:
50,000 copies.

Published Annually in January

Click for More Information
Geography: SE Hillsborough County FL

SouthShore Retirement Guide
(Apollo Beach, Parrish, Riverview, Ruskin, Sun City Center)

Distribution:
20,000 copies.

Published Annually in
November

Older consumers

  • 1/3rd of local households.
  • Spend a lot like everyone else--but a lot more on healthcare and entertainment.
  • Less affected by the recession.

Over 150 listings in 48 categories of categories of goods and services from Adult Day Care to Volunteer Opportunities tailored for the needs of Manatee County's older citizens. Includes assisted and retirement living options, Medicare information, home health services, financial and legal services, support groups and other resources for seniors and their families. Published in print annually with companion web site.

 Over 240 listings in 62 categories of goods and services from Adult Day Care to Volunteer Opportunities tailored for the needs of Sarasota County's older citizens. Includes assisted and retirement living options, Medicare information, home health services, finaSncial and legal services, support groups and other resources for seniors and their families. Published in print annually with companion web site. More than 160 listings of goods and services in over 60 categories from Adult Day Care to Volunteer Opportunities tailored for the needs of older citizens on Tampa Bay's South shore. Includes assisted and retirement living options, Medicare information, home health services, financial and legal services, support groups and other resources for seniors and their families. Published in print annually with companion web site.
  • Just 1/3rd have cut spending
    • Only 5% lost over 20% of their portfolio
  • The fastest growing population group

 

 
 

Copies available at local libraries, chambers of commerce, hosptials & doctors' offices, from other professionals who work with seniors and at other locations where seniors gather.

To obtain copies by mail, please send your name and address to:

The Business Solution Group
4411 Bee Ridge Rd.--#195
Sarasota FL 34233

For bulk quantities, please call 941-870-3523
For information on advertising, please call 941-870-3523
(out of 941 area, call toll free: 888-697-9562)

or email Info@BusinessSolutionGroup.com

Visit our web site www.BusinessSolutionGroup.com